An anti-bullying organization for youth and
their parents.

Objective
Employ a brand or organization to discover, design, develop, and deploy solutions for a public communication. The outcome of this project will be comprehensive set of deliverables which represent the brand.

Approach
Since the communication topic chosen was school bullying, a cohesive visual system was developed to serve this topic. This project has three deliverables: a workshop, mobile app, and YouTube channel. They are part of a brand, an anti-bullying organization named SUSO (Stand Up, Speak Out). The three deliverables explore the ideas surrounding bullying and parent/child relationships to tackle bullying in US.