Nature of Identity:
Discovery rebranding.
Objective
Research the history of an existing brand to predict its potential future development trends. Use these predictions to reshape the brand with a new integrated aesthetic.
Approach
The deliverables were a rebranding website as well as visual branding guides for strategy, development, and visual standards.
Discovery Rebranding Website: Journey Across the World
DISCLAIMER This is a student project, created in the spirit of academic fair use. This book is not intended to represent the original brand in any way.
Discovery Rebranding Presentation