An annual report for the LEGO Group using strong
visual language.

Objective
Create an annual report for a company of choice. The report should be developed with a unique visual system, but should also be appropriate for the content and audience.

Approach
The approach taken for this design was to focus on the mood of the typography, layout, photography, illustration, color and information graphics. Additionally, the annual report has clearly defined typographic hierarchies. The whole project was built around the keywords: playful, youthful, and inventive.