conference materials
for the 2019
Smashing conference.

Objective
Re-envision graphic materials for a single year of a real-world annual design conference. The conference materials created here include a poster, a direct mail piece, a website, a program pamphlet, a mobile app, event space signage, and Zoom virtual background.

Approach
The approach taken for this design was to study how to create a strong visual system with a reformed concept. The audiences of Smashing conference are mainly web designers, who focus on the front-end and UX. Based on this I have come up with a specific title for the conference: “From Refactoring and Debugging to Sketching and Redesign”. This title helps define my graphic elements and color palette.